Covid19 impact on digital marketing in South Africa
Covid19 has really shaken up the digital marketing in South Africa, If digital marketers thought they had a lot of work before, they have no idea how much harder this will become; people are bored at home, so they will want more content that is still of high quality, It is important to understand how the industry will be affected. Marketers need to remain relevant to stay up the game.
Look through the panic to see the opportunities.
We may be practicing social distancing physically but more than ever we are using mobile to remain connected. Instead of being stressed because of the way things are changing, it is time for marketers to keep their heads up, use this opportunity to shine and look for alternative ways to better your online presence. We understand change is scary, but it’s also full of opportunities.
Embrace the change and adapt quickly to grow, after this outbreak consumers might change the way of doing things, e.g. E-commerce will become more popular than before if your brand doesn’t have it you are in trouble. Online shopping is a lot easier and working remotely means people get to be more productive.
Use this time to understand your customers and engage with them. Social media is the tool to use as a brand to foster meaningful relationships that will last beyond the lockdown. Tips on how to create content that will help you build a sustainable relationship with customers. The audience now spends more time online than ever before desperate for good and positive news.
- Share relevant news like why it is very important to curb the epidemic, most don’t seem to understand why the government enforced lockdown. The lockdown is inconvenient but effective, and consumers want to feel cared for by their favorite brands while being in self-isolation.
- Identify new innovation opportunities to create value and support customers. Understand how your systems and technology can assist your customers in this time of uncertain times. Start making use of new and innovative ways to reach their audiences.
- Collaborate with your brand family give them space to share their stories (User-generated content).
By doing all these it simply means showing that you value and care about people. People will remember brands that did good in time it mattered most.
Measuring marketing at the moment
Marketers are challenged to meet the consumers’ expectations for personalized engagement. “Brands and retailers have not yet closed the gap between consumer insight and shopper action and are, therefore, missing opportunities to respond in the moment of consumer need to influence purchase decisions, grow loyalty and improve engagement,” said Dave Murray of the CMO Council.
Are you looking for ways to grow your business and meet consumers’ expectations? contact us now.