Marketing persona / content marketing is about association. You need eye catching stories, acquire individuals, and have a solid effect. However, how would you do that successfully? As opposed to mainstream thinking, great content marketing doesn’t begin with a smart thought (stunner, I know). It begins with understanding who you’re attempting to reach through your content. That is the reason you need marketing personas.

These straightforward tools are the key to recounting stories that reverberate and making connections that last.

Why Every Content Team Needs Marketing Personas

As per the OnBrand 2017 State of Branding Report, only 47% of respondents said their strategy included a profound understanding of promoting personas. This isn’t surprising. Numerous individuals have content marketing in reverse.

Regularly, advertisers vet their story thoughts by asking, “Would I be keen on this?” This is a huge mistake. Content Marketing isn’t about what your image needs or what you’re interested in. It’s about what the individuals you’re attempting to reach are interested in.

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Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it.

Can I suggest you take a slight different approach?

Sure, you need to include information about your company – that’s what the document is for. But it’s also important to consider why the potential client is reading your Company Profile. What does he or she want to know?  It goes without saying that they want to know who you are and what you do, but what they REALLY want to know is … WHAT’S IN IT FOR THEM!

One big mistake many small businesses make when putting together their Company Profile is that they rehash the Company History, throw in something about products or services, then tack the contact details on the end. OK, this may not be your approach, but we’ve all seen this type of profile, and it’s missing the opportunity to connect with the potential client.

If you want your Company Profile to stand out, you need to build rapport with the reader and clearly demonstrate how you solve their problem or address their needs. This will help your profile to capture the reader’s attention much more readily and will complement the standard information on your company. Read More

Facebook Changes

According to stats Facebook is one of the most used social media platforms in South Africa. Which means many businesses still advertise on Facebook and rely on Facebook organic traffic to grow their brands.

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from friends, family and groups.

As we roll this out, Zuckerberg wrote, Youll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standardit should encourage meaningful interactions between people.

Zuckerberg cites a responsibility to make sure our services arent just fun to use, but also good for peoples well-being as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers attention on the platform.

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Happy New Year to you all, I have come across this detailed article by Social Examiner which i think its very detailed for our clients and social media entrepreneurs. Hope you enjoy it and don’t forget to leave a comment

The social platforms are constantly changing, and that means marketers need to change as well.

To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.

17+ Social Media Marketing Predictions for 2018 From the Pros on Social Media Examiner.

#1: Pinterest Hones Ad Targeting

kate ahl bio imageI anticipate that Pinterest will get smarter and more efficient at keyword and visual search.

In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the users smart feed with top pins that are relevant to the search term.

Additionally, video will gain broader acceptance on Pinterest. Marketers will have to learn what types of video pins will best engage Pinterest users.

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In recent years, social media marketing has quickly become one of the most powerful strategies to attract traffic, engage audiences, and drive sales. According to Social Media Examiner, 92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic.

That said, an effective social media marketing strategy needs to have some key elements if you really want to scale and make the most of it. Here are seven important hacks to keep in mind. Read More