Marketing persona / content marketing is about association. You need eye catching stories, acquire individuals, and have a solid effect. However, how would you do that successfully? As opposed to mainstream thinking, great content marketing doesn’t begin with a smart thought (stunner, I know). It begins with understanding who you’re attempting to reach through your content. That is the reason you need marketing personas.

These straightforward tools are the key to recounting stories that reverberate and making connections that last.

Why Every Content Team Needs Marketing Personas

As per the OnBrand 2017 State of Branding Report, only 47% of respondents said their strategy included a profound understanding of promoting personas. This isn’t surprising. Numerous individuals have content marketing in reverse.

Regularly, advertisers vet their story thoughts by asking, “Would I be keen on this?” This is a huge mistake. Content Marketing isn’t about what your image needs or what you’re interested in. It’s about what the individuals you’re attempting to reach are interested in.

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DIVI VS SALIENT: Which theme is better?

As I ventured into web design since WordPress was released, I realized how it could become a passion, I wanted to specialize in a one of the best themes, and I didn’t know where to start. There are millions of themes out there With WordPress, we get many topic choices to browse, however I chop down my own choices to just two of them. They are available to everyone keen on making sites, web blogs, introductions places or portfolios, are exceptionally adaptable and require no abilities in coding.

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The best image optimisation tips for WordPress

There are several ways you could optimize your images for better performance and usability. WordPress is not a champ regarding image manipulation; although you can tweak images once uploaded you can’t control the process, and there are several automated things that are not ideal and should be modified.

Today I’m going to explore the most important aspects of image optimization for WordPress:

  • How to optimize image sizes,
  • How to create your own resizes,
  • How to optimize the standard WordPress gallery for better presentation, and
  • How to apply a CDN.

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The concept of marketing has been long present in our lives, ever since the days when people began selling stuff that they didn’t need. The flow of time brought new concepts and tools that caught people’s attention. And these new ideas have been utilized to increase the effectiveness of marketing techniques.

Artificial intelligence (AI) has been such an idea in recent times. However, AI is so much more than just an Idea. It is the way forward for us. Artificial intelligence has started a revolution in our midst that is only just beginning.

“We’re still at the dawn of AI adoption,” -Jean-Luc Chatelain, CTO at Accenture Analytics

But there is no denying that artificial intelligence and machine learning has already had a significant impact on marketing and on marketers. The introduction of AI has changed the rule of the game. Using AI, the drastic increase is possible in the effectiveness in marketing techniques.

But how does someone uses this innovation to bring new life into his/her marketing strategy? Read More

Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it.

Can I suggest you take a slight different approach?

Sure, you need to include information about your company – that’s what the document is for. But it’s also important to consider why the potential client is reading your Company Profile. What does he or she want to know?  It goes without saying that they want to know who you are and what you do, but what they REALLY want to know is … WHAT’S IN IT FOR THEM!

One big mistake many small businesses make when putting together their Company Profile is that they rehash the Company History, throw in something about products or services, then tack the contact details on the end. OK, this may not be your approach, but we’ve all seen this type of profile, and it’s missing the opportunity to connect with the potential client.

If you want your Company Profile to stand out, you need to build rapport with the reader and clearly demonstrate how you solve their problem or address their needs. This will help your profile to capture the reader’s attention much more readily and will complement the standard information on your company. Read More