The best image optimisation tips for WordPress

There are several ways you could optimize your images for better performance and usability. WordPress is not a champ regarding image manipulation; although you can tweak images once uploaded you can’t control the process, and there are several automated things that are not ideal and should be modified.

Today I’m going to explore the most important aspects of image optimization for WordPress:

  • How to optimize image sizes,
  • How to create your own resizes,
  • How to optimize the standard WordPress gallery for better presentation, and
  • How to apply a CDN.

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The concept of marketing has been long present in our lives, ever since the days when people began selling stuff that they didn’t need. The flow of time brought new concepts and tools that caught people’s attention. And these new ideas have been utilized to increase the effectiveness of marketing techniques.

Artificial intelligence (AI) has been such an idea in recent times. However, AI is so much more than just an Idea. It is the way forward for us. Artificial intelligence has started a revolution in our midst that is only just beginning.

“We’re still at the dawn of AI adoption,” -Jean-Luc Chatelain, CTO at Accenture Analytics

But there is no denying that artificial intelligence and machine learning has already had a significant impact on marketing and on marketers. The introduction of AI has changed the rule of the game. Using AI, the drastic increase is possible in the effectiveness in marketing techniques.

But how does someone uses this innovation to bring new life into his/her marketing strategy? Read More

Once you’ve made the decision to prepare a Company Profile, or update your old one, you need to take some time to think about the content. Yes, there are standard formats you can follow, which provide details of your company, what you do and how you do it.

Can I suggest you take a slight different approach?

Sure, you need to include information about your company – that’s what the document is for. But it’s also important to consider why the potential client is reading your Company Profile. What does he or she want to know?  It goes without saying that they want to know who you are and what you do, but what they REALLY want to know is … WHAT’S IN IT FOR THEM!

One big mistake many small businesses make when putting together their Company Profile is that they rehash the Company History, throw in something about products or services, then tack the contact details on the end. OK, this may not be your approach, but we’ve all seen this type of profile, and it’s missing the opportunity to connect with the potential client.

If you want your Company Profile to stand out, you need to build rapport with the reader and clearly demonstrate how you solve their problem or address their needs. This will help your profile to capture the reader’s attention much more readily and will complement the standard information on your company. Read More

A couple of days ago the #DeleteFacebook was trending on Twitter due to Facebook data breach by Cambridge Analytica. What does this mean for most of us in South Africa? Do we need to to delete our Facebook profiles ? Most of the small business heavily depend on Facebook advertising. Below is a timeline of events and solutions from Facebook founder Mark Zuckerberg.

Zuckerberg’s Timeline of Events

In the statement, he provided an outline of events leading up the recent revelations about Cambridge Analytica’s possession of the user data, which we covered in-depth. Here’s a quick timeline of his account:

2007: The Facebook Platform is launched.

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends’ data. At the time, Facebook allowed this activity.

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How to Get Your Customers to Recommend Your Brand to Others

Here in South Africa marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.

I came across this article by Neil Patel on how to get your customers to recommend your brand others  which seems to be the marketing strategy looking at the cost of acquiring new business.

Lets take a look at some of the new major points in this article and lets discuss on how best we can grow our small business.

 

Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.

It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.

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