Simboti Tech is currently working on of the best eCommerce sites to come out of South Africa and by so doing we have identified tips that we can share on how to increase traffic to your new eCommerce site. South Africa has seen a rise in eCommerce sites and these tips will go along way in assisting you to increase traffic.
Let social media bring in the visitors. You have at least one social media account, right? If not, nows the time; its the easiest and cheapest way to drive traffic quickly. Set up your account and create your stores profile, then be sure to add interesting and appropriate content regularly product promotions, sales, and links to articles your shoppers may find interesting. To appeal to users of different social media outlets, have your accounts set to automatically cross-post between platforms, such as Facebook, Twitter and Pinterest. Utilise socialmedia paidadvertising, this will enable you to target the right market for your products.
Make full use of content marketing. Our next tip is also inexpensive, but it will cost you a bit of time. Successful content marketing requires attention to writing, design and keywords that will drive traffic to your site and to specific products. Put thought into your content; think about what your customers may like to hear from you, whether its about your own products or the overall industry. Having trouble coming up with ideas? Ten to fifteen minutes of focused brainstorming may yield enough content for several entries! Learn what makes a good blog entry and how to leverage your blog content for traffic and sales. Dont just say you sell jewelry online add relevant keywords such as silver, gemstone, handmade and other descriptors that will drive visitors to your shop.
Make connections with customers. Your customers can tell you why your site works or doesnt work. Contact them directly via email for feedback and suggestions. You can also create surveys with sites like SurveyMonkey.com, which require only a few clicks vs. written replies. Make sure you ask specific questions that are easy to answer, such as What would make you decide to return to my store? or Is there anything about your shopping experience we could improve? Also, always mention how much you truly value their input and advice. Send out promotions like black Friday and big holiday discounts through email. Try mail chimp for email marketing
Search Engine Optimisation
Search engine optimization can make all the difference. SEO can be your sites best friend but if Googles search algorithms cant find you, SEO can quickly turn into your worst enemy. Submit a reconsideration request if youre a victim of an SEO error, and make sure to add your URL to other popular search engines to bring in more traffic. Update your Meta descriptions to both accurately reflect your store and to attract customers. Finally, a new site map outlining your layout can go a long way toward SEO optimization.
Give Pay Per Click advertising a try. This option requires a commitment of both time and money, but the payoffs can be huge. First, do your homework regarding your daily and overall budget, analytics and location targeting. Then consider an online campaign on search engine-affiliated advertising networks, such as Yahoo Bing Ads and Google AdWords. Be sure to carefully consider keywords and terms, because ultimately they are what get those needed clicks; in addition, keep in mind that both popular keywords and keywords that arent relevant will end up costing you more.
Simboti Tech provides these and other services to increase traffic to your eCommerce site, get in touch with one of our marketing technologist